Living Proof, Visual Merchandising Overhaul.

Living Proof was looking for a quick and relatively inexpensive overhaul for their units in Sephora and came to me for a solution. I designed into the vibe and ethos of the brand, extracting key elements from the LP world in which we were able to translate their key pewter metallic accent into the front strips on the unit. I also developed a channel system for the graphics in a myriad of simple yet elegant shapes for easy display of both key messaging and product information. This enabled future updates to be made tastefully with minimal cost and a significant material reduction by focusing on lighter thinner materials that utilized this channel.