My Role

As Creative Director, I oversaw many photo shoots, both video and still. Below is a selection of work over the past 3 years showcasing the direction partnering with the Marketing and Social teams to ensure content was powerful for each channel, but also tempering my vision with the business needs and our founder’s input and the brand’s inherent spirit.

Original Pink Beautyblender, Primer, and Setting Spray, c. 2023

Special thanks to Leyla Stefani, and our models (Sahar, Kaycee, Katie, Nik).

Besties Iconic, c. 2024 & Limoncello, Power Pink, Make A Splash, and Besties Bronze, c.2022-2024.

Special thanks to the Front Row group.

Setting Spray, Primer, and Core, c. 2023 & Original Pink Beautyblender, c. 2022

Special thanks to Luke Pigeon.

Holiday 2023 Program (CGI), c. 2023.

Special thanks to Front Row Beauty.

Bounce Foundation Relaunch, Beautyblender Play, c. 2022 & Beautyblender Play, Beautyblender Dream and Beautyblender Papaya, c. 2022

Special thanks to Luke Pigeon.