Coach: Men’s Accessories, c 2009-2015.

During my seven years at Coach I focused on building the Men’s brand at Coach through design. In conjunction with the Vice President, we were able to create a compelling story that both linked Coach’s storied history with what is modern desired in today’s market. From there we executed collections on brand while building and adding to the division’s cache of brand codes and collateral. The result was taking the division from $200M in sales in 2009, to $750M by the time I left the division in August of 2016.

The following product shots document the many bags I had the pleasure of working on during my tenure at Coach, and a general case study for my work at in the Men’s Department.

Coach Case Study, c 2009-2015.

The following is a general case study of the design process during my tenure at Coach.