Beautyblender Pink, c. 2023

Campaign work for Core Products: Beautyblender Original®, Power Pocket Puff, Bounce™ 12-Hour Always On Radiant Skin Tint, Boost™ 4-in-1 Firming Peptide 18-Hour Setting Spray, and Boost™ 18-hour Firming & Smoothing Peptide + Ceramide Primer.

Beautyblender Iconic Pink, c. 2024

This campaign was part of a considered and deliberate approach to play into our colorful history. This was one of the transitional campaigns that was prior to our brand refresh, but needed to exhibit some of the characteristics of where we were going before the launch.

Beautyblender Holiday “Enchanted Beauty”, c. 2023

Campaign work for Holiday 2023. This campaign was significant in that it was the first time in Beautyblender history, that an entire campaign was computer generated imagery (CGI). A significant milestone but worth the hard work—each product looks as it does in reality down to the texture of the Beautyblenders, and the details of our accessories and packaging.

Beautyblender Play, c. 2023

Campaign work for Beautyblender Play. This was our third “Shadeshifter” sponge, starting as green and transitioning into blue when activated with warm water. The concept was to focus on the idea of gameplay, culminating in a video game that was accessed via QR code with purchase. I had the pleasure of working on the game with the development team and it was as fun working on it as it was playing our game.